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Industries

The Program Is the Same. How You Sell It Isn't.

A gift card program on Clover is the same set of parts everywhere you look. Physical cards that swipe at your terminal. E-gift cards that arrive by email or text. A loyalty layer if you want one. Balances that live on the Clover you already own, not on a separate box beside it.

What changes from one business to the next is everything around those parts — when people buy, what they think they're buying, and what has to happen at your counter when the card comes back. A restaurant sells most of its cards in six weeks and redeems them across split checks and tips. A salon sells them year-round and has to get commission right when a stylist redeems one. Same program, completely different operational reality. That's what these pages are about.

The basics

What every program includes

Physical Gift Cards

Plastic cards with a magnetic stripe, custom design included, 50-card minimum order. Full-color plastic stock, unlimited revisions until you approve.

Digital E-Gift Cards

Delivered by email or text in under a minute, no inventory to hold.

Loyalty Program

Points tracked on every visit, inside the same system.

Differences

What actually changes by industry

When the money comes in.

Some businesses front-load nearly a year of gift card sales into six weeks around the holidays. Others sell steadily and spike at Mother's Day, graduation, or the start of a season.

What a card is standing in for.

A dollar amount, a service, a package, a bottle someone else should choose. That changes what you print on the card and what denominations you offer.

Who handles redemption.

A server mid-table turn, a front-desk manager, a booth renter who isn't your employee. Each one needs the redemption step to work differently.

Where the card sits.

Counter placement decides volume more than almost anything else, and the right spot in a coffee shop is not the right spot in a jewellery store.

Don't see your business?

These nine are the verticals we're asked about most, not the limit of what the program covers. If you run a Clover and you sell something a customer would give to someone else, it works the same way. Tell us what you do and we'll show you what other merchants in your category actually run.

See the full program

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